Proof
The Indelible Standard.
Most authentication is binary: a product either carries a label or it does not. That is not how trust works.
An object made under our technology is not the same as an object marked after the fact, and neither is the same as an object we have sourced to our standards. So we grade it. Three marks, one standard, and the grade is published on every item in the Indelible marketplace.
The standard
Three marks. One standard.
Every item in the Indelible marketplace carries one of these. The distinction between them is the product.
Indelible Original
The mark is applied during production, or at source when the work is made or signed. The identity and the object are created together.
Provable. Testable.
Indelible Marked
The mark is applied after creation to an existing object. The route to provenance for everything that already exists.
Provable. Testable.
Indelible Approved
Supplied by partners whose sourcing meets our standard. Genuine products, without a molecular mark. We say so, plainly, on the item.
A sourcing standard, not a molecular markPrecision is the point. A single badge means whatever the vendor wants it to mean. Three defined marks, applied consistently and published openly, tell a buyer what has been done to the object in their hands.
Verification
How a mark is verified.
A mark is only worth what it can prove. Verification runs at two levels: one for the moment of doubt, one for the moment it has to hold.
- 01
Scanned verification
Confirm the mark and its record are present, in the field, at the point of doubt. Depending on the deployment this is a rapid molecular test, a smartphone-readable security ink, or a scan of the authentication code.
- 02
Sampling
A trace sample is taken without damaging the object, and the object stays in your custody.
- 03
Laboratory verification
The sample is read in a laboratory, on site or by mail. It returns the authentication result and the information encoded in the mark: the record itself, read back from the object.
In market
Not a pilot. Product in market.
Indelible-marked goods are being sold, shipped and owned today across memorabilia, fine art, apparel and premium produce. Each deployment has a Case File setting out what was marked, how, and what the mark establishes.
Premium produce: Leatherwood and Manuka
Paradise Gold Leatherwood comes from the Tasmanian wilderness, from a tree endemic to Tasmania. That origin is the product. Paradise Gold Manuka is graded MGO 120+ and MGO 250+, and the grade on the label is the basis of the price.
The range is sold on Indelible Shop and through Paradise Gold's own website. Every jar carries a QR seal that resolves to its provenance record, and the seal breaks when the jar is opened. A claim printed on a label is worth what the label is worth; a mark tied to a scannable record can be checked.
- SKUs marked
- 4
- Channels
- Indelible Shop and own website
Fine art at the point of creation
The Celia Marie collection: one-of-one original works, marked by the artist in ink at source rather than certified after sale.
This is the strongest form of provenance we offer: no gap between creation and authentication, and no reliance on a paper certificate that can be separated from the canvas.
- Works
- 20 one-of-one
- Marked
- At source, by the artist
Apparel and streetwear
Timeless Society, Collection 1: a 2026 golf apparel line sold on Indelible Shop and through the brand's own online store. Every order carries the Indelible mark.
A garment is also a demanding test of the mark: it has to survive handling, folding, shipping and wear.
- Collection
- 1, 2026
- Channels
- Indelible Shop and own store
Sports and cultural memorabilia
The Kennedy Collection: signed memorabilia from a private collector, individually marked and listed. A Paul McCartney-signed Beatles LP, a Luke Hodge premiership boot, a 1968 Batman first-run comic, fifty Brownlow signatures in a single frame.
In memorabilia the signature is the asset, and the forger only has to be good once. Every piece carries a molecular mark that can be independently tested.
- Items marked
- 22
- Price range
- $225 to $9,899
Figures as listed on the linked indelibleshop.com collection pages.
Deployment
How a deployment starts.
The strongest programmes begin with high-value, high-risk or reputation-critical objects, then scale across categories and markets.
- 01
Assess
Map counterfeit risk, object value and commercial opportunity.
- 02
Design
Choose the standard (Original, Marked or Approved) and the application form, and define the verification moments.
- 03
Pilot
Run a controlled proof-of-value programme on a defined product line.
- 04
Scale
Extend across product lines, territories and partners.
Then let us do this for your objects.
Open the marketplace, pick an item, look at the mark it carries. Then talk to us about the category you need to protect.