About Indelible House
Protecting trust through provenance.
Indelible House provides molecular provenance: a molecular mark, and a registry-recorded record that travels with the object. We work with brands, producers, artists and marketplaces to protect them and their customers from counterfeiting.
Purpose
Authenticity should be something you can check.
Indelible House exists to help organisations protect the value of their goods, their reputation and the confidence of the customers they serve.
We combine molecular marking with a provenance registry and a marketplace, so that proof is useful at every stage of an object's life: when it is made, sold, resold and doubted.
Our mission is to make authenticity measurable, testable and durable.
Availability
Where verification is available.
Indelible House provides molecular provenance and verification across the Asia Pacific, the United Kingdom and the European Union. We are headquartered in New South Wales, Australia.
Principles
What we build on.
Four commitments that shape every deployment and everything we publish.
- 01
Evidence creates confidence
Authenticity should be demonstrable, not asserted. Every claim we make should be one you can check, and every figure we publish names its source.
- 02
Proof that travels with the object
The mark and its record stay with the object, rather than with a paper certificate that can be separated from it.
- 03
Explain before persuading
We describe how the mark works before we describe why it matters. A reader who understands the mechanism can judge the benefit for themselves.
- 04
No absolute claims
We write what the evidence supports, and we say what a mark does not establish as clearly as what it does.
Work with us.
If authenticity is commercially critical to your organisation, we would like to hear about it.